Often reduced to the role of sensationalist gossipmongers, online tabloids are a vital source of political news for the public. This book offers a deep dive into Pudelek, Mail Online, and Gawker 2015-2016 political campaign coverage in Poland, the UK, and the US to expose the key "(not) kidding" frame: ambiguous, reactive to readers, and shielding online tabloids from accusations of deteriorating democracy.